Butterflies & Bunnyrabbits has created corporate brand identities and logos for a wide variety of clients. The corporate identity of a company is an amalgamation of various elements, but the most important of them all is the logo. It wraps the core characteristics and motto of the business and should leave an ever lasting impression on peoples mind. The Logo and the brand identity is what the owner wants to communicate to its potential consumers.
However, over time, a product’s brand identity may acquire, gaining new attributes from consumer perspective but not necessarily from the marketing communications an owner percolates to targeted consumers. Therefore, brand associations become handy to check the consumer’s perception of the brand. Brand identity needs to focus on authentic qualities – real characteristics of the value and brand promise being provided and sustained by organizational and/or production characteristics
Logos: FRANKE Illustrator & Hutan Vahdani, BBR