ROOM – CONTROL PUBLIC MIND

ROOM – CONTROL PUBLIC MIND

“The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. …We are governed, our minds are molded, our tastes formed, our ideas suggested, largely by men we have never heard of. This is a logical result of the way in which our democratic society is organized. Vast numbers of human beings must cooperate in this manner if they are to live together as a smoothly functioning society. …In almost every act of our daily lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons… who understand the mental processes and social patterns of the masses. It is they who pull the wires which control the public mind… If you can influence the leaders, either with or without their conscious cooperation, you automatically influence the group which they sway…”

Edward L. Bernays. PROPAGANDA, 1928

The Room is a short flick produced by Butterflies & Bunnyrabbits in collaboration with Camp Hustle. Shot on a GH2 with a 25mm Voigtlaender lens.

Production: Butterflies & Bunnyrabbits/ Camp Hustle
DP: Hutan Vahdani
Performance by: Stefan Moerth
Music/ Sound Design: Stefan Moerth/ Crunchtime